SATELLITE INDUSTRIES STRENGTHENS ITS EUROPEAN PRESENCE WITH THE ACQUISITION OF ATLAS SANITATION
Satellite Industries, the world’s leading manufacturer of portable sanitation products, proudly announces that it has taken over Atlas Sanitation Products B.V., a well-established supplier of urinals, handwash stations and consumables, among which the popular Pluto® freestanding urinals, based in Zoetermeer, The Netherlands.
WELCOMING JOHAN VAN ZUIJLEN
We are excited to welcome, Atlas’ co-founder, Johan van Zuijlen, in our team in order to manage all sales of Satellite and Atlas products in the Netherlands and Flemish-speaking Belgium. With nearly three decades of experience, Johan is one of the portable sanitation industry’s most respected experts in Europe. Renowned for his customer-first mindset and vast network of long-standing relationships, he brings a unique mix of personal touch, contagious energy and sense of humor to the Satellite family.
“Together with Satellite, I see a fantastic future for our products, employees, and customers,” says Johan van Zuijlen. “I am happy and proud that Satellite wants to continue growing our company together with me. I will keep doing what I love most: designing and developing new products, but also serving all my existing customers, as I have been doing with great pleasure for the past 28 years.”
REINFORCING LOCAL SERVICE AND CAPACITY
Satellite Industries has long been rooted in the Dutch-speaking market. Following the integration of Atlas, Satellite will once again operate a local warehouse and sales office in Zoetermeer, supported by a core team of employees.
Driven by strong customer demand for fast delivery and fully assembled units, the Zoetermeer warehouse will be stocked and equipped to assemble the most popular portable toilets and related products. Atlas products will also be stocked everywhere else in Europe. This mirrors the successful approach at Satellite’s other European hubs, reinforcing the company’s commitment to proximity and reliability.
THE BEST OF BOTH WORLDS
The integration of Atlas’s people and service excellence with Satellite’s global strength provides customers in the Netherlands and Flemish Belgium with the best of both worlds:
- The familiar, personal service of Johan and the Atlas team.
- Access to Satellite’s extensive product portfolio, including portable toilets, urinals, handwash stations, consumables and Sanitrax vacuum systems.
- Local stock and assembly capacity in Zoetermeer for faster turnaround.
“Atlas has built a strong reputation for speed, responsiveness, and personal service,” says Georges Köller, Managing Director, Satellite Industries EMEA. “We are excited to welcome Johan and his team to Satellite. Together, we will strengthen our presence in this important region and ensure customers benefit from a powerful combination of local care and global resources.”
This acquisition marks another important milestone in our continuous growth across Europe. Together, we will keep strengthening our presence, our service, and our connection with customers.
Please join us in welcoming Johan and the Atlas team to the Satellite family!
The Satellite Industries Team